Adobe Partners with AWS and Amazon Ads to Enhance Marketing and Creative Impact

Adobe has partnered with AWS and Amazon Ads to enhance marketing and creative impact.

Takeaway Points

• Adobe has partnered with AWS and Amazon Ads.
• The aim is to enhance marketing and creative impact.
• Adobe also launched a new tool to integrate AI agents into marketing and customer journeys.
• The company also introduced ten AI agents, audience agent, content production agent, data insights agent, and etc.

Adobe on Tuesday announced that it has collaborated with Amazon Web Services (AWS) to build new offerings that empower marketing and creative teams to deliver customer experiences with greater speed, precision, and at scale. The collaboration combines Adobe’s expertise in Customer Experience Orchestration with AWS’s advanced cloud services.

Sundeep Parsa, vice president, Adobe Experience Cloud, commented, “The growing digital economy is creating an environment where a higher volume of engaging and personalized content is required to drive customer loyalty. New integrations across Adobe and Amazon solutions will enable businesses to deliver impactful customer experiences that leverage deep data insights, while maintaining the highest standards of privacy and security.”

Adobe and Amazon

Building on the availability of Adobe Experience Platform (AEP) on AWS, the collaboration will introduce new integrations with AWS’s generative AI services, Amazon Connect and Amazon Ads, Adobe said.

According to the report, the two companies will create new integrations across their product portfolios and bring to market new offerings that drive standout customer experiences and ad campaigns. Applications powered by AEP, including Adobe Real-Time CDP, Adobe Journey Optimizer, and Adobe Customer Journey Analytics, will also be available in AWS Marketplace.

Adobe Launches New Tool to Integrate AI Agents into Marketing and Customer Journeys

Adobe also unveiled its strategy and product offerings for agentic AI on Tuesday. Innovating on the world’s most widely adopted marketing and customer experience platform, Adobe Experience Platform (AEP), Adobe has built-in agentic functionality that makes it easy for marketers to use purpose-built AI agents for optimizing websites, handling repetitive content production tasks such as resizing, refining target audiences, creating and optimizing channel experiments, and scaling content and digital media production.

Anjul Bhambhri, senior vice president of engineering, Adobe Experience Cloud, said, “Adobe has a long history of working closely with CMOs, CIOs and their organizations to drive impactful customer experiences that are anchored in reliable and real-time experience insights. Agentic AI is a major leap forward that will accelerate workplace transformation. Adobe’s latest innovations will drive productivity gains for practitioners to free up time for creative ideation, while unlocking capacity for marketers to scale personalization through purpose-built AI agents.”

Other Announcements

Adobe announced the launch of Brand Concierge, the first brand-centric agentic app that will represent the evolution of transactional chatbots and web-based agents to richer, brand-centered agent experiences that draw on a company’s unique brand attributes and customer data—creating a brand concierge experience personalized for every customer.

The company also introduced ten AI agents, audience agent, content production agent, data insights agent, data engineering agent, experimentation agent, journey agent, product advisor agent , site optimization agent  and workflow optimization agent .